An Accomplished Team of Industry Veterans
Northshore Power Systems is led by a group of industry veterans and engineering experts. We understand the marketplace—what end users want, what dealers need—and we know how to satisfy those demands.
- Dorrance Noonan, CEO, has 20 years of leadership experience in the generator industry. He is a former chief executive of several top generator manufacturers including STM Power Systems, Generac Portable Products and Briggs & Stratton Power Products.
- Jeff Servis, VP of Sales, has worked in the generator industry for 25 years. He was senior VP, Sales & Marketing for Generac Power Systems, where he grew the standby business from $12 million to $348 million.
- Bernard Ibrahim, VP of Engineering, is a seasoned product development manager with 15 years of experience. He was VP of Engineering for STM Power and Chief Engineer for Ricardo, Inc. and spent several years in new product development at Ford Motor Co.
- Jay Sugar, VP of Operations, is a 13-year veteran of the generator industry. Previously, he was VP of Operations for Generac Power Systems.
- Joe Kampschroer, VP of Retail Sales, is a successful sales and marketing executive with 25 years of experience and a proven track record in gaining significant market share for manufacturers in global homecenter and hardware retail channels.









